Social Media Executive (1 position)

Tencent (Thailand) Company Limited

Job Responsibilities and Qualifications :

Tencent Thailand / Image Future Thailand is currently looking for a candidate for Social Media Executive located in Bangkok, Thailand.

Responsibilities:

• Develop and implement social media strategies aligned with the brand, direction, and campaign goals.
• Create content schedules for various social media channels, including Facebook, Instagram, Twitter, TikTok, and YouTube.
• Create high-quality, engaging, and unique content such as posts, stories, videos, reels and graphics to promote news, concerts and festivals.
• Collaborate with cross-functional teams, particularly in design and video production to create visually appealing content.
• Monitor and engage with social media interactions to build a strong community and boost audience participation.
• Design and implement social media campaigns, contests, and promotions to increase followers, ticket sales, and event visibility.
• Stay up to date with the latest social media trends, tools, and best practices.
• Explore opportunities for innovation and expansion on emerging social media platforms and new tools.

 

Qualifications:

• Bachelor’s degree in marketing, Advertising, Graphic Design, Content Production, Media and Communication, Business Administration or above in related fields.
• 3-5 years of relevant experience in social media marketing strategy, focusing on brand engagement, influencer marketing, and content creation. (Prior experience in the entertainment or creative industries is preferred).
• Proven success in creating and executing large-scale social media campaigns that enhance brand visibility and foster audience interaction.
• Strong network and a comprehensive understanding of celebrity, KOL influencer marketing, particularly in building long-term relationships and optimizing influencer contributions to brand perception.
• Expertise in data analysis & insights to inform strategy and demonstrate ROI of advertising, with experience in social media analytics tools.
• Stay up to date with trends and emerging social media platforms and adapt quickly to leverage new digital opportunities.
• Strong portfolios showcasing effective social media campaigns and content development.
• Exceptional written and verbal communication skills.
• Creative thinker who generates unique ideas, thinks outside the box to come up with new initiative, and stays updated on current trends.
• Strong knowledge of social media analytics and the ability to interpret data.
• Multimedia production skills: content creation, scriptwriting, creative storytelling on social media platforms, and video editing (preferred).