Marcom Specialist

Marcom Specialist (1 position)

Responsibilities:

Develop marketing and communication strategies to engage the target audience.
Create and execute digital content plans for a multi-platform communication strategy that aligns with company and brand objectives.
Oversee digital campaigns and manage activities across various channels such as Facebook, Instagram, Twitter, LINE OA, YouTube, and TikTok.
Engage with social media platforms by producing daily materials, such as graphics, captions, planning a content calendar and monitoring platform performance.
Collaborate with the team to develop strategies that enhance engagement, boost brand awareness, and drive campaign success.
Act as a liaison between teams to streamline communication and ensure alignment on processes.
Build and maintain strong relationships with media outlets, influencers, KOLs, agencies, and industry partners to enhance the company’s public profile.
Organize and execute marketing events, product launches, seasonal activities and year-round campaigns.
Demonstrate storytelling and community engagement skills through both written and visual communication.
Monitor social trends and key metrics on the company website.
Collaborate with cross-functional teams to develop and execute ad-hoc tasks as needed.

Qualifications:

Bachelor’s degree in Marketing, Advertising, Content Production, Media and Communication, Business Administration, or related fields.
2-3 years in marketing, communication, advertising, social media, or content creation, preferably in entertainment, FMCG, or creative industries.
Experience in both online and offline marketing, marketing communications, public relations, and brand management.
Proficient in MS Office tools (Word, Excel, PowerPoint).
Strong project management and time management skills.
Knowledge of social media platforms and web analytics is essential
Exceptional communication and interpersonal skills
A keen interest in areas like social news, Chinese dramas, and K-pop entertainment is preferred.
Basic graphic design and video editing skills are a plus, with a strong portfolio showcasing successful social media campaigns.
Multimedia production skills: content creation for web, scriptwriting, creative storytelling on social media, and video editing (preferred).